When I saw this ad for John Lewis, it seemed so perfect for mother’s day, I had to share. Through smart planning and visualization, a simple idea combined with the perfect song can have a great impact. This was beautifully orchestrated and the concept is timeless. See for yourself.

Dougal Wilson’s latest spot for John Lewis (produced by Blink with VFX from MPC) flexes both his stronger and often contrasting skills; “in-camera” trickery whilst maintaining even pressure on the viewers’ heart strings.

Song: She’s Always A Woman: Fyfe Dangerfield

{ Via : Motionographer }

Posted by: with 4 comments

Comments

  1. Jeanna Hayes says:

    Oh my gosh, there are seriously tears running down my face. Stuff like this ALWAYS gets me! Songs, commercials, movies….anything about how fast life goes, generations, etc… just tugs on my heart strings!

  2. LatteLove says:

    Totally made me tear up! What a great ad!

  3. Kristina says:

    This was absolutely beautiful!

  4. Claire says:

    Awesome. Such a beautiful video. Definately a perfect video for Mother’s day.

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